All That Matters is back in Singapore from September 9-13, 2017!

Recording Industry Association of Malaysia is excited to be associated with ALL THAT MATTERS 2017

... and what to expect from the ATM17 Programme
With just under 4 weeks to go until All That Matters returns to The Ritz-Carlton Millenia, Singapore we are delighted to launch our biggest, most diverse and most exciting programme ever!

Download the ATM 2017 Programme!
Thinking of joining us?  Buy your ticket HERE!
RIM Members enjoys a special price of US$ 999 for a VIP Pass (full price US$ 1299) by using a promo code RIMVIP17
Want to enjoy our special room rate before the hotel is full? Contact our travel partner HERE!

Here are 38 other reasons why we think you should be there:

  • Speakers Matter: Over 125 Speakers including 31 Keynotes
  • YouTube’s Lyor Cohen, F1 CEO Chase Carey, Twitch COO Kevin Lin, Unilever’s David Porter, BMG CEO Hartwig Masuch and CMC Co President Maggie Zhou lead an all star cast
  • Content Matters: In depth tracks on Music, Sports, Gaming, Marketing, Online
  • Networking Matters: Pool parties, lunches, networking breaks, speed dating, “Meet the Speakers”
  • CMOs Matter: Over 50 buy-side decision makers in attendance
  • Asia Matters: 60% of the world’s population in three days with spotlights on China, Japan, India and Australia 
  • Live Music Matters: Over 50 bands want to entertain you
 MUSIC MATTERS HIGHLIGHTS  (Thanks to Tencent Music Entertainment Group): 
  • China Matters: The Tencent China Music Forum - An entire afternoon on the most exciting yet challenging market in the world
  • Keynotes Matter: Cussion Pang (CEO, Tencent Music Entertainment Group), Lyor Cohen (Global Head of Music, YouTube), Hartwig Masuch (CEO, BMG), Alex Zhu (CEO, Musical. ly) and many more
  • Talent Matters: YouTube supports the Music Matters Academy for 200 emerging artists
  • Security & Safety Matters: The session that could quite literally save lives
  • Publishing Matters: The big guns are in town including Sony/ATV Music Publishing President Guy Henderson and more
  • Streaming Matters: feat. Spotify, Google, KKBox, Deezer and more
  • Sync Matters: feat. Coke, HP, Unilever, Sony Music and more
  • Asia Matters: Gateways to over 60% of the world’s population!
 SPORTS MATTERS HIGHLIGHTS  (Thanks to FOX Networks Group Asia): 
  • China Matters: According to some, the honeymoon is over. Is it?
  • Japan Matters: With the Rugby World Cup AND Olympics in the next three years, all eyes are on Japan
  • India Matters Too!: Indian fans witness a blurring of the lines between sports, entertainment and live events
  • Football Matters: With a major focus on Asia
  • Broadcast Matters: FOX Sports, Sony India, ESPN and more
  • F1 Matters: There’s a new sheriff in town and he’s saddling up just for us 
  • Golf Matters: The surging popularity of golf in Asia
  • Causing a Riot? Setting new rules in eSports, the head of Riot Games' China division explains why it was named Inc.'s 2016 Company of the Year
 GAMING MATTERS HIGHLIGHTS  (If you haven’t heard of these companies, over a billion gamers probably have):
  • The Pitch from Twitch: The future of gaming from Kevin Lin, the COO of the world's largest video platform and community for gamers
  • Money Matters: What’s the most profitable growth strategy for game developers and publishers? Ubisoft, Bandai Namco, 4:33 and Gamevil discuss.
  • Live Matters: The role of live content and social in gaming, Twitter explains
  • eSports Matters: ESL, IMG and Riot will tell you why eSports could be the future of sports
 ONLINE MATTERS HIGHLIGHTS  (We're putting Online onstage):
  • Netflix Matters: Continue watching for "100 million people"
  • Vice Matters: Worldwide GM Hosi Simon on the importance of Asia Pacific to one of the most disruptive media companies of all
  • OTT Matters: What does a successful OTT monetisation model look like? Media-owners, telcos and publishers discuss
  • AI Matters: Eyeota, IBM, Omnicom and OpenDNA on how machine-learning is changing the rules of content marketing
  • A Billion+ Matter s : CMC on investing in China     
  • Food Matters: Celebrity chefs, brands and platforms talk about the next big entertainer, after music and sports
 MARKETING MATTERS HIGHLIGHTS  (Thanks to Ogilvy and World Federation of Advertisers):
  • Unilever Matters: Unilever on getting the conscious, cognisant and connected consumers to talk to you
  • Media Matters: McDonald’s and L’Oreal share their needs from agencies and owners
  • Change Matters: Prudential, Kimberly Clark and Ogilvy on the need for brands to innovate, and sustain the change
  • Stories Matter: How do storytelling and technology intersect? Google explains
  • Do Millennials Still Matter? Brands and publishers on why “millennials” is just a lazy way to look at an audience




Please contact our Commercial Partnership Manager, Ami Vora (
for special group and partner rates.

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